Top Marketing and Communication goals for 2018
The foundation of any business originates with identifying the customer needs and wants. While the communication handles the identification of need part, marketing involves introducing your product in that set of requirements for a consumer. A good marketer learns from the mistakes and believes in continual improvement. With that in mind, here are the top marketing and communication goals you can set for your organization in 2018.
Focus on sales
Being the ultimate objective of your business, this should take priority. For most businesses, it is easy to quantify sales as a growth indicator except when you have longer sales cycles. Prioritize your opportunities that derive definite sales in terms of revenue or reservations or bookings as per your business plan.
Your marketing and communication become more effective when you can pitch your consumers about your customer retention. A demonstration of your high customer retention is one of the business driving factors and a
measurement of your long-term success. A successful marketing strategy is the one that works on serving the consumer. Therefore, customer satisfaction is important and is a direct merit to customer retention, click here to read more about customer satisfaction.
Communicate with your employees
Before you can effectively communicate and market your product, it is necessary to have a sound communication between the management and workforce. Poor communication not only affects your marketing effectiveness but also demotivates your employees as a result of lack of clarity.
Have a mixed-aged workforce
Your communication and marketing strategy cannot evolve with a particular age group of employees. While the millennials are good at using social media and technology, the older generation has more sound and fundamental marketing principles. Using a combination of both generations in your workforce can effectively push your marketing and communication with your customers. Nowadays, it is pretty common for employers to hire multi-generation
workforce to enable a wide range of communication and marketing plan for their products.
Businesses have seen great growth with audio-visual technological improvements to their marketing strategies. Conventional strategies involving prints and texts have been replaced by infographics, videos, images and graphs. A good number of business executives believe visual and dynamic content can help consumers understand their product more effectively. Consumers are more likely to be interested in the product if it is audio visual rather than a bunch of words. 2018 will be a year forward in technologies just like the previous years and adapting your marketing and communication strategies to it will reflect in your sales.
Improve your Brand Awareness
For any company, internal communication is as important as external communication. Consumers and employees especially the millennials follow brands and expect them to be more genuine. In 2018, employees are going to be a key medium to amplify your brand’s voice to your customers. Your employees are the best advocates for your products. A customer is likely to connect or retain through an employee rather than a brand.
In 2018, ensuring your employees share the same vision as your company will make sure the company get the best benefits from the marketing and communication strategies. As the industry trends change every year, keeping a strong internal and external communication will allow your organization to adapt to it and keep everyone in line with the brand or company goals.